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Frisco Center

This case study is on a strip retail center located in a very desirable commercial area within the city of Frisco, Texas. Frisco is part of the Dallas-Fort Worth metropolitan statistical area. It is in the northeastern part of the metroplex and about thirty miles north of Dallas, Texas.
In 2022, the estimated population is 220,761. The census population grew from 117,166 in 2010 to 200,509 in 2020. The population increase between the two census dates is 83,343 persons or 71.13%. In Frisco city, the percentage of adults that hold a bachelor’s degree or higher is over 60%.
The major industry employers are Services, 48.9%; Finance/Insurance/Real Estate, 14.2%; Retail Trade, 11%; and Manufacturing, 7.8%. As of February 2023, the unemployment rate is 3.70%. The median household income is $137,025 while the median home value is $436,239. The per capita income is $60,033. Principally, due to housing costs, the cost of living in Frisco is higher than the national average.
The Total Crime Index, an indicator of the relative risk of crime occurring, compared to the national level, is 56 in Frisco. The index is 100 at the national level. An index below 100 indicates a below-average risk of crime and a value above 100 is an indication of an above-average risk of crime.
Frisco, overall, is a rapid-growing city within a rapid-growing metroplex. The city is prosperous with a highly educated workforce, a diverse population, and a strong economy.
Note: The source of the data is Esri.

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